PROJECT: Nutrition and Cancer Prevention, CA 5 A Day Program
CLIENT: California Public Health Institute
MARKET: California
Juárez & Associates evaluated nutrition-oriented media campaigns and products, and conducted 20 focus groups throughout California on the subject of healthy eating at home. The specific targets of this particular research were White, African American and Latina low-income women who had school-age children living at home.

The purposes of the study included:

Identifying factors that prevent or facilitate healthy eating and physical activity
Identifying appropriate message concepts, slogans/tag line and materials
Designing a proposed social marketing campaign
Identifying appropriate media vehicles for the message
Identifying appropriate places and activities for message dissemination
Testing concepts and materials for use in the campaign